In a world that rewards quantitative focus, it is really easy to discount the value of the qualitative perspective.  Particularly when it comes to obesity prevention, where the variability of human behavior makes the ideal solution more complex than simply solving for x.  The concept of human-centered design within healthcare seems very obvious, but in practice is difficult to implement without a culture that truly appreciates feedback from the patient without viewing through a reductive or purely demographic lens.

I worked with Laura Janisse when I was at Kaiser Permanente helping build genKP.  As a very data-driven person, it took me a while to really see the value of giving equal consideration of quantitative and qualitative information when making design decisions for even the most basic things like day-to-day work processes.  With her design background, Laura helped me better understand the “why” behind not ignoring or discounting the right qualitative data.  In this Q&A, Laura expands upon her philosophy of human centered design as well as examples of successful projects that leveraged this concept.